Possible music choices

The song choices that I have chosen have an quite electronic sound which would help make the film feel modern and contemporary. This would hopefully contribute in attracting a younger consumer. They are also quite chilled, relaxing and carefree which is the kind of atmosphere I want to create for my film. 

Grimes-Genesis 

Under your spell-desire

Kaytranada-Leave Me Alone

Genesis by Grimes particularly has quite an enchanting sound to it and in the video it seems reminiscent of a video game/fantasy story or film which relates to the neo-tolkeinism macro trend. Out of the three I think this song would be good to use as being in the woods is often seen as quite enchanting to be in.

SHARE:

0 comments

story board

1/2/3. First three clips are camera shots which just focus on nature. Leaves on the trees blowing in the wind, with the sun shining through highlighting spring time in the woods. Watching the nature; peaceful and serene. 

4. Model appears amongst the trees, looking mysterious, almost hiding behind the trees. Eyes looking straight into camera engaging with the viewer.

5. Model starts to walk, we see her from behind, almost as though we are following her and she is guiding the way to something- she's in control

6. she looks back every now and then to make sure the viewer is following, spinning around.

7.starts to run, acting playful and young, teasing the viewer

8.continues walking crouches down to the lily of valley by the tree 

9.a shot of the lily of valley blowing in the breeze

10. we see the Diorissimo bottle amongst the lily of the valley

11. flowers fade out and all attention on the bottle with blank background. Voiceover Diorissimo by Dior.

SHARE:

0 comments

Dior hair and make-up

Dior SS15 RTW 

AW 2014-15 couture

The make-up used in two of the recent collections of Dior have been quite minimal despite the eye make-up. The models look as though they are bare faced with a touch of metallic across the eyelids, which brings a young, contemporary feel to the look as well as quite futuristic.    

For my film I know that I want the make-up to be simple and minimal to produce the idea of something organic, natural and fresh. Also I want the light make-up to produce the idea of a light, summery scent not a heavy overpowering one. I want her to appear as a 'natural beauty', confident in her own skin and not hiding behind heavy make-up.

In both of the collections the hair used was also kept very simple, but feminine, with models that have long hair. They used middle partings and the hair was kept straight but free flowing. I want to use quite similar hair to give the impression of effortlessness.   

Minimal make-up inspiration

Simple hair inspiration

SHARE:

0 comments

Chanel No.5 "The one that I want"

The latest advert for Chanel No.5 brings us a mini film directed by renowned filmmaker Baz Lurhman (The Great Gatsby, Australia, Moulin Rouge!, Romeo + Juliet, Strictly Ballroom, and more). It stars supermodel Gisele Bundchen who is shown as the 21st century modern woman. She is someone who has it all, balancing a successful career with motherhood, while following an active lifestyle surfing, and also juggling her lover. Gisele was a perfect fit for the film as she is currently the top grossing supermodel, worth 20 million and is known very well. In the film she lives in a modernist styled house on the beach with clean cut interiors and beautiful possessions. Every now and then you see the Chanel logo, for example the surfboard and the cushions, and you also see the number 5 in the background of the photoshoot. However you do not really see the word Chanel- you see the touch points instead e.g. interlocking c's and the black and white colour scheme.

In this film Gisele identifies the chanel woman of today and it is reflective of how Coco Chanel brought the 'modern woman' into the world  with her classic suits. She introduced trousers to womens wardrobes wanting them to feel comfortable and chic, a change to the restricting corsets and heavy skirts. 

The film depicts an aspirational lifestyle. It produces an idea in the consumers head which makes them think that when they buy this product they too can feel like the Chanel woman.   

While most adverts run for around 20-30 seconds this advert runs for an epic 3 minutes and 15 seconds. It was shown on itv during the advert break for the xfactor, which reaches to around 8-9 million viewers. Before the full length ad was shown, teaser of the film was shown via instagram which helps the build up for the release. 

SHARE:

0 comments

Current Dior- Raf Simons

Spring summer 2015

Spring/summer 2015 collection in the words of Raf:

"The challenge was to bring the attitude of contemporary reality to something very historical; bringing easiness to something that could be perceived as theatrical.""It is attitude that matters."

“In the last haute couture collection and show, I was interested in the process of finding something extremely modern through something very historical; particularly through a juxtaposition of different themes,” explains Raf Simons. “For this collection I wanted to continue; I thought there was more to explore. By beginning with the ingredients and the form language of the couture, but going further, I wanted the ready-to-wear to feel more modern, more dynamic, more real – I wanted it to be made available to a wider audience.” Eschewing strict historical accuracy and embracing an amalgamation in the imagination, the historical sprawl of the collection spans influences from the 18th Century onwards; it takes in 18th Century French royal court attire of both sexes and similarly synthesises and mixes ideas from the uniforms of pilots and astronauts, even school girls and skaters.” 

SHARE:

0 comments

Dior Christmas range 2014

Dior have created their 2014 Christmas range which has been named "the golden shock" collection. The collection is coated in Diors iconic gold, which really brings out the wintery, christmas feel but also keeps in touch with the brand identity. Christian Dior’s great friend Jean Cocteau once noted that the name Dior is “A magical name combining god (“dieu” in French) and gold (“or” in French).” The products and the campaign exude luxury and extravagance, as when it comes to Christmas a lot of people are willing to splurge out and they often like to buy limited editions and exclusives. The collection includes lipstick, powder, eye shadow pallet and nail paint in a range of shimmering reds, pinks and brown. 

The limited edition Diorific Golden Shock Lipcolor is an new concept that features two finishes of deep red in one lipstick. One side of the lipstick offers an intense, long-lasting matte finish while the other side of the lipstick is infused with a metallic shimmer for a more sheer effect.

SHARE:

0 comments

floral fragrances-competition

Marc Jacobs daisy has also been extended into various versions, some being limited editions. These include:

Daisy Dream

SHARE:

0 comments