Diorissimo

Overview of Diorissimo the perfume

-Diorissimo is a romantic fragrance which was launched in 1955

-It is part of the Les creations de Monsieur Dior.

-It is classified as a refreshing, spring flowery fragrance

-Over time the formula and packaging has been changed, but still remains a florally, spring scent.

-Above is a picture of the original bottle which was designed by Guéricolas,

-It has a blend of jasmine, lily of the Valley, amaryllis, boronia and ylang-ylang. Lily of the valley was Christian Dior’s lucky flower; he believed that it was the symbol of hope, happiness and joy. The French considered it to be a legendary flower.

-It was the fourth fragrance to emerge from Dior

- Christian Dior was superstitious and attentive- he would slip a spring of lily of the valley into the hem of every one of his haute couture models pocket for luck.

-It was one of Princess Dianas favourite perfumes

-It was originally targeted at younger girls however nowadays the smell is more suited to the older generation. (the young girls of the late 50s/60s that wore the fragrance will now be older and may still wear the fragrance)

-The creator from Grasse, France, Edmond Roudnitska, wanted to create a perfume that would be revolutionary and break the trend of sweet perfumes that were dominating the market. The goal was to create a perfume that’s simple and luminous. He wanted the scent to create the idea of sitting in a beautiful garden during spring. Dior and Roudnitska met in 1955 a year later in 1956 Diorissimo was created

-some past bottles

-Since the perfume was rebranded the shape of the bottle has been made a lot more modern. They wanted to create a bottle which showed something personal of Christian Dior himself. The idea of the shape was based on a particular chair that Dior would sit in to sketch. He would also make models sit in the chair to help inspire his work.