Dior hair and make-up

Dior SS15 RTW 

AW 2014-15 couture

The make-up used in two of the recent collections of Dior have been quite minimal despite the eye make-up. The models look as though they are bare faced with a touch of metallic across the eyelids, which brings a young, contemporary feel to the look as well as quite futuristic.    

For my film I know that I want the make-up to be simple and minimal to produce the idea of something organic, natural and fresh. Also I want the light make-up to produce the idea of a light, summery scent not a heavy overpowering one. I want her to appear as a 'natural beauty', confident in her own skin and not hiding behind heavy make-up.

In both of the collections the hair used was also kept very simple, but feminine, with models that have long hair. They used middle partings and the hair was kept straight but free flowing. I want to use quite similar hair to give the impression of effortlessness.   

Minimal make-up inspiration

Simple hair inspiration

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Chanel No.5 "The one that I want"

The latest advert for Chanel No.5 brings us a mini film directed by renowned filmmaker Baz Lurhman (The Great Gatsby, Australia, Moulin Rouge!, Romeo + Juliet, Strictly Ballroom, and more). It stars supermodel Gisele Bundchen who is shown as the 21st century modern woman. She is someone who has it all, balancing a successful career with motherhood, while following an active lifestyle surfing, and also juggling her lover. Gisele was a perfect fit for the film as she is currently the top grossing supermodel, worth 20 million and is known very well. In the film she lives in a modernist styled house on the beach with clean cut interiors and beautiful possessions. Every now and then you see the Chanel logo, for example the surfboard and the cushions, and you also see the number 5 in the background of the photoshoot. However you do not really see the word Chanel- you see the touch points instead e.g. interlocking c's and the black and white colour scheme.

In this film Gisele identifies the chanel woman of today and it is reflective of how Coco Chanel brought the 'modern woman' into the world  with her classic suits. She introduced trousers to womens wardrobes wanting them to feel comfortable and chic, a change to the restricting corsets and heavy skirts. 

The film depicts an aspirational lifestyle. It produces an idea in the consumers head which makes them think that when they buy this product they too can feel like the Chanel woman.   

While most adverts run for around 20-30 seconds this advert runs for an epic 3 minutes and 15 seconds. It was shown on itv during the advert break for the xfactor, which reaches to around 8-9 million viewers. Before the full length ad was shown, teaser of the film was shown via instagram which helps the build up for the release. 

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Current Dior- Raf Simons

Spring summer 2015

Spring/summer 2015 collection in the words of Raf:

"The challenge was to bring the attitude of contemporary reality to something very historical; bringing easiness to something that could be perceived as theatrical.""It is attitude that matters."

“In the last haute couture collection and show, I was interested in the process of finding something extremely modern through something very historical; particularly through a juxtaposition of different themes,” explains Raf Simons. “For this collection I wanted to continue; I thought there was more to explore. By beginning with the ingredients and the form language of the couture, but going further, I wanted the ready-to-wear to feel more modern, more dynamic, more real – I wanted it to be made available to a wider audience.” Eschewing strict historical accuracy and embracing an amalgamation in the imagination, the historical sprawl of the collection spans influences from the 18th Century onwards; it takes in 18th Century French royal court attire of both sexes and similarly synthesises and mixes ideas from the uniforms of pilots and astronauts, even school girls and skaters.” 

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Dior Christmas range 2014

Dior have created their 2014 Christmas range which has been named "the golden shock" collection. The collection is coated in Diors iconic gold, which really brings out the wintery, christmas feel but also keeps in touch with the brand identity. Christian Dior’s great friend Jean Cocteau once noted that the name Dior is “A magical name combining god (“dieu” in French) and gold (“or” in French).” The products and the campaign exude luxury and extravagance, as when it comes to Christmas a lot of people are willing to splurge out and they often like to buy limited editions and exclusives. The collection includes lipstick, powder, eye shadow pallet and nail paint in a range of shimmering reds, pinks and brown. 

The limited edition Diorific Golden Shock Lipcolor is an new concept that features two finishes of deep red in one lipstick. One side of the lipstick offers an intense, long-lasting matte finish while the other side of the lipstick is infused with a metallic shimmer for a more sheer effect.

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floral fragrances-competition

Marc Jacobs daisy has also been extended into various versions, some being limited editions. These include:

Daisy Dream

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Customised fragrances

With so many selections of fragrances today, it can sometimes be overwhelming when is comes to choosing a scent that you like . According to mintel many "retailers are using technology to create personalised recommendations and even customised scents based on an individual’s preferences and personality profile" 

An example of this would be the immersive experience which was held as Selfridges back in May 2014. It was created by campaign and the future laboratory and it was a chance for visitors to search for a scent that matches their personalty. The experience costed £65 and customers would answer questions two determine their tastes and habits. They would then have to follow a series of 'sensorial chambers' which would then lead to their bottle of 50ml signature scent.

On the 30 September Harrods opened their luxury fragrance sanctuary, which is called the Salon de Parfums. It offers the worlds rarest scents, exclusive bespoke perfume creations and personalisation services.

Eleven of the leading names in perfumery have been chosen to have dedicated brand boutiques: by Kilian, Chanel, Clive Christian, Creed, Dior, Guerlain, Henry Jacques, Roja Dove, Tom Ford, Xerjoff and Ex Nihilo.

"we will help customers find their signature scent, but we will have a number of brands that will offer bespoke fragrance," says Mia Collins, head of beauty at Harrods.

Although you don't choose what the scent smells like, Burberry has put consumers at the centre of its launch of My Burberry perfume. It allows customers to personalise there perfume bottle with their initials as part of Burberrys new monograming service. They also use the personalisation through the way that they advertise and consumer s can create their own monogrammed bootees through interactive TV billboard and social media ads.

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Dior fashion films

Many brands find that creating fashion films are a good way to make people aware of the brand and show them what its about as they can often go viral

This series of Dior films were shot by famed duo Inez Van Lamsweerde and Vinoodh Matadin. These are example of videos which have gone viral, particularly the first which received more than 17 million views in a period of three weeks.

Dior - Secret Garden Versailles (Long Version) 2012

'Secret Garden II - "Versailles" Long Film

Dior Secret Garden III - Versailles

All of the films are made up of quiet short flashing clips which provides an upbeat lively effect to the video. The music used also adds to this effect (All the songs are by Depeche mode). Although the clothes and the hair and make up used are quite classic, and the  setting of versailles is quite traditional, the way that it has been shot feels modern, with the editing of the clips. For example the transitions from black and white to colour in the first and second video and reversing some of the footage in the third film. Also shots seem to vary. Some pan in and out, and they glimpse quickly to different models. Flashing from garments to lingerie adds a seductive feel to the films. 

In the first film the looks used were from the 2012 fall collection. The main model used was Daria Strokous and she is joined by fellow models Melissa Stasiuk and Xiao Wen Ju, who are some of the industries top models. The second film has quite a surreal, fairytale like element to it. Featuring a 'fashion playground' in the a midst of smoke and the forest, produces a mysterious, fairytale like atmosphere. In the third video we follow the Dior woman yet again through Versailles. This time the models are Daria Strokous, Fei Fei Sun and Katlin Aas. According to Dior, the models are meant to represent a "variation on the Three Graces- goddesses of antiquity who inspired masterpieces by Raphael and Botticelli.

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