An example of this would be the immersive experience which was held as Selfridges back in May 2014. It was created by campaign and the future laboratory and it was a chance for visitors to search for a scent that matches their personalty. The experience costed £65 and customers would answer questions two determine their tastes and habits. They would then have to follow a series of 'sensorial chambers' which would then lead to their bottle of 50ml signature scent.
On the 30 September Harrods opened their luxury fragrance sanctuary, which is called the Salon de Parfums. It offers the worlds rarest scents, exclusive bespoke perfume creations and personalisation services.
Eleven of the leading names in perfumery have been chosen to have dedicated brand boutiques: by Kilian, Chanel, Clive Christian, Creed, Dior, Guerlain, Henry Jacques, Roja Dove, Tom Ford, Xerjoff and Ex Nihilo.
"we will help customers find their signature scent, but we will have a number of brands that will offer bespoke fragrance," says Mia Collins, head of beauty at Harrods.
Although you don't choose what the scent smells like, Burberry has put consumers at the centre of its launch of My Burberry perfume. It allows customers to personalise there perfume bottle with their initials as part of Burberrys new monograming service. They also use the personalisation through the way that they advertise and consumer s can create their own monogrammed bootees through interactive TV billboard and social media ads.
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