To create a level of excitement for the relaunch I am thinking about the concept of a 'mystery Diorissimo woman'. The idea is to not announce who the face of Diorissimo is until the night of the launch event, when all will be revealed and the full length advert and campaign will be shown.
The film will also be streamed live on youtube and the Dior website.
Youtube is one of the main drivers for fashion and it reaches millions of people around the world, which makes it a good platform to stream it on.
I have chosen Emma Watson as the Diorissimo woman, and she would be at the launch event when it is revealed, giving photo opportunities for the press, as well as the public.
To create a buzz on social media, the 20 second film will be the teaser of the full length film, and will be released way before.
People will be given a time and date of when to tune into watch the full length.
Also in the build up there will be little hints given to the public of who the mystery celebrity is via the Dior instagram, twitter and Facebook pages.
Also in the build up there will be little hints given to the public of who the mystery celebrity is via the Dior instagram, twitter and Facebook pages.
For one of touch points I will create ideas for the launch event. I will decide location and who to invite. I will also come up with ideas of how I want it to look.
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