While Burberry have taken over Printemps christmas windows this year, Christmas 2012, was the year when Dior were the ones who had taken over the Paris department store, with bespoke dolls spreading out over 11 windows. The dolls known as 'The Poupettes'- as they have called them were seen wearing exact replicas of famous Dior designs, from miniature versions of Raf Simons' debut dresses to the iconic 1947 Bar suit.
It made sense for Dior to take ever the store in Paris, seeing as the brand was founded in Paris.
At the reveal of the windows, actress and ambassador for the brand, Marion Cotillard, was on hand to unveil the windows.
The display embodied Parisian chic, with backdrops inspired by the French Capital featuring the Eiffel Tower ice rink, the winter fairground in the Tuileries and balloons floating over Paris rooftops. In total there were 74 dolls made specially for the displays and they were created in the Dior studio.
Creating shop windows is a very important touchpoint as it is a way to showcase products to the best standard in hope of catching the eyes of people walking past. They are the first point of contact between the customer and store and can often determine whether the customer will enter the store or walk away. But also the window displays should be in sync with the essence of the brand.
Miss Dior visual merchandising
J'adore Dior visual merchandising
Looking at these past Dior fragrance window displays, it seems that playing with the scale of the bottle seems to be effective, combining both original sized bottles with gigantic bottles, creating a quite a surreal effect. Also the colours schemes used stay true to the brand and the colours associated with the fragrance, maintaing the Dior brand identity.
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